Creating a memorable slogan for a company is important. A well-crafted slogan can help a business stand out in a crowded market and leave a lasting impression on customers. However, coming up with a perfect slogan that truly resonates with your audience can be a difficult task.
To help inspire your own slogan creation, here are 10 famous company slogans and their rich history. The stories behind these slogans and the companies will provide valuable insights on creating your own brand’s message clearly.
In this blog post, we will take a closer look at 10 of the most famous company slogans in history and share 60 more slogans from other successful companies to give you plenty of inspiration. This post has everything you need to get started. So, let’s dive in and discover the power of a great slogan!
10 Famous Company Slogans To Inspire You
Let’s look at some of the famous company slogans and their fun stories.
1. Airbnb
Airbnb’s ‘Belong Anywhere’ is a powerful phrase that captures the essence of what Airbnb is all about. With this tagline, Airbnb is providing a sense of belonging and connection to people who are traveling and staying in someone else’s home.
The story behind this tagline is quite interesting. When Airbnb was first starting out, the founder’s Brian Chesky and Joe Gebbia were struggling to get their business off the ground.
One day, Cheksy remembered a story that his grandmother had told him about how she had always felt welcome and at home wherever she went. Chesky realized that they needed to create a sense of belonging and connection for their customers, no matter where they were staying.
2. Nike
The story behind Nike’s iconic tagline, ‘Just Do It’ is a memorable one. During the intense competition in 1988, Nike asked Wieden+Kennedy to come up with a new slogan for the company.
There was a speech given by the late comedian and actor, Gary Halbert. In the speech, Halbert shared a story about a man on death row who refused to give up and said, “Let’s do it.”
The agency was struck by these words and decided to use them as the foundation for Nike’s new slogan. He modified the phrase slightly to ‘Just Do It’ and presented it to the rest of the team. And it got hit.
This slogan became one of the most successful and recognized slogans in advertising history.
3. Coco Cola
Coco Cola’s famous slogan ‘Open Happiness’ evokes joy and positivity. The slogan was launched in 2009, as the brand aimed to reconnect with its customers. They encouraged people to celebrate the good times through catchy music made in the campaign.
The campaign was successful and continues to be used by the company today.
4. Apple
When Apple didn’t exist, personal computers in the market were not very user-friendly. As Steve Jobs and Steve Wozniak realized that computers could be used by everyone, they created an accessible and user-friendly computer.
When Apple released the Macintosh, which was the first personal computer to feature a mouse and a graphical user interface. It was a big hit.
When they launched Macintosh, they started a new marketing campaign that talked about ‘Think Different’. In fact, they showed a video where they featured famous personalities like Gandhi Ji to showcase their ideology makes them look different. Just like Apple!
5. Mcdonald’s
It was 2003 and McDonald’s was on the hunt for a new tagline. They wanted something that would encapsulate the pure joy their food brings to people. Then they hit the jackpot with “I’m Loving It.”
But where did this phrase come from? Enter Jennifer, a young copywriter at an ad agency working on the McDonald’s account. She knew firsthand how amazing McDonald’s food made her feel.
6. Intel
Intel’s famous tagline, “Intel Inside,” was first introduced in 1991 to educate consumers about the role that Intel played in the computer industry. The company wanted to establish its products as the gold standard for computer performance.
To achieve this, Intel launched a massive advertising campaign with the “Intel Inside” logo. The logo, which features a stylized letter “I” surrounded by a circle, became instantly recognizable and helped to establish Intel as a household name.
7. Dunkin’s Donuts
Dunkin’ Donuts is a well-known coffee and doughnut chain. Their tagline is quite unique. Its says – “America Runs on Dunkin'”. This one is meant to emphasize the company’s focus on providing high-quality coffee and other drinks that keep people energized and on the go.
Today, “America Runs on Dunkin'” is a key part of the brand’s identity and seen everywhere.
8. Taco Bell
The Taco Bell tagline is “Think Outside the Bun.” It’s so cleverly done and has really urged customers to move out of traditional food and try the taco. Not only is it catchy and memorable, but it embodies Taco Bell’s innovative spirit and willingness to take risks.
So why settle for the same old burger when you can ‘Think Outside the Bun’ and grab a Taco Bell?”
9. Red Bull
Red Bull’s iconic tagline, “Red Bull gives you wings,” is perfectly synonymous with the brand’s mission. But where did this slogan come from? The story begins in the 1980s, when Austrian entrepreneur Dietrich Mateschitz was traveling in the Far East and stumbled upon a drink called Krating Daeng, a popular energy drink in Thailand.
Mateschitz was fascinated by the drink’s ingredients and their supposed effects on physical and mental performance and saw an opportunity to bring this concept to the Western market.
In 1987, Mateschitz teamed up with Krating Daeng’s creator, Chaleo Yoovidhya, to launch Red Bull in Austria. The brand quickly gained popularity due to its unique formula and clever marketing strategies.
Red Bull has always been associated with extreme sports and adventure, and the “wings” tagline perfectly captures this image.
Top 60 Slogans For Companies
Here’s a table of famous company slogans in table format. It’s definitely going to inspire you. Check it out.
| Company | Slogan/Tagline |
|---|---|
| Don’t Be Evil | |
| Microsoft | Your Potential, Our Passion |
| Pepsi | The Choice of a New Generation |
| American Express | Don’t Leave Home Without It |
| Toyota | Oh What a Feeling! |
| LG | Life’s Good |
| Honda | The Power of Dreams |
| Shell | The Future of Energy |
| Mercedes-Benz | The Best or Nothing |
| Chevrolet | Find New Roads |
| HP | The Computer is Personal Again |
| Nikon | At the Heart of the Image |
| Kodak | Share Moments. Share Life. |
| Honeywell | Making Our World More Productive |
| Cisco | Tomorrow Starts Here |
| Amway | Live Better. Live Well. |
| Amazon | Work Hard. Have Fun. Make History. |
| Barclays | You Are More Than Your Credit Score |
| Bayer | Science for a Better Life |
| British Airways | To Fly. To Serve. |
| Carlsberg | Probably the Best Beer in the World |
| Christian Dior | The Ultimate in Luxury and Style |
| eBay | Buy It. Sell It. Love It. |
| Emirates | Hello Jetlag, Goodbye |
| Move Fast and Break Things | |
| Groupon | The Daily Deal for Everything Local |
| L’Oreal | Because You’re Worth It |
| Connecting the World’s Professionals | |
| Louis Vuitton | The Art of Living |
| Macy’s | The Magic of Macy’s |
| Oracle | The Power of Possibility |
| PayPal | The World’s Most Widely Used Online Payment System |
| Starbucks | To Inspire and Nurture the Human Spirit |
| Visa | More People Go with Visa |
| Wikipedia | The Free Encyclopedia |
| Xerox | Work Can Work Better |
| Yahoo! | Do You Yahoo!? |
| YouTube | Broadcast Yourself |
| Baidu | Simple. Fast. Reliable. |
| Goldman Sachs | Our Clients’ Interest Always Comes First |
| JPMorgan Chase | The Right Relationship is Everything |
| Puma | Forever Faster |
| Tesco | Every Little Helps |
How To Get A Good Brand Tagline? 6 Steps To Follow
Creating a tagline for your business can be a fun process. As it helps you define your brand’s identity and communicate its message in a memorable way.
1. Define Your Brand’s Values And Personality
Before you start brainstorming tagline ideas, it’s important to know what your brand stands for and what message you want to convey. Take some time to think about your brand’s values, mission, and personality, and consider what makes you unique and different from your competitors.
2. Make A List Of Words And Phrases That Represent Your Brand
Once you have a clear understanding of your brand, start making a list of words and phrases that represent it. These can be adjectives that describe your brand’s personality, nouns that represent your products or services, or verbs that capture the action you want your customers to take.
3. Keep It Short And Sweet
A good tagline should be brief and to the point. Aim for something that is easy to remember and no longer than a few words.
4. Make It Catchy And Memorable
A tagline should be able to grab people’s attention and stick in their minds. Use catchy language and play with words to create something that is memorable and unique.
5. Test It Out
Once you have a few tagline ideas, try them out on a small group of people to see how they resonate. Ask for feedback and see which ones people like the most.
6. Revise And Refine
After getting feedback, revise and refine your tagline until you have something that you feel represents your brand well and resonates with your target audience.
Top 2 Tagline Generator Tools (Free)
1. Zyro
- Quick and easy slogan generator
- Free to use
- User-friendly
- Good for small businesses
2. MyDukaan.io
- Free tagline generator
- Quick to use
- Wide range of slogan options
- Professional quality slogans
Conclusion
I hope all these stories inspire you and help you to build your brand. From all these stories, we can be sure of one thing – some acts or stories inspire us.
So, never miss the opportunity to look at something that can give you a big brand idea. If you find this article helpful, comment ‘thumbs up’. So, I know you are loving the content at BrandPeps.